解析中小型公司网站制作方法

黑河网站制作，作为企业信息化建设中非常重要内容之一，时常困扰着中小微型企业主。常常有如此的抱怨，花了几千元甚至上万元建设的公司网站，不可以非常不错地与访问者互动，成效大优惠扣;企业进步，网站需要扩建升级，升级本钱比想象中高出不少;安全性不高，频繁地被注入木马和提交垃圾信息等等。
Beijing website construction, as the enterprise information construction in one of the most important content, often with medium and small business owners. Often have such complaints, and spent thousands of yuan even of the construction of the enterprise web site of millions of dollars, can not very well with visitors interaction, busting; Enterprise development, the web site needs to upgrade, upgrade cosplayt much higher than than imagination; Safety is not high, is frequently into the Trojan and submit garbage information, etc.网站已经成为现阶段海量企业必不可少的网络推广营销平台，网络应用规模正不断扩大。现在国内中小微型企业数目已达到4200多万户，占全国企业总量的 99.8%。而应用网络进步业务的中小微型企业只占总数的44.2%，并且有非常大一部分中小微型企业网站存在各种应用弊病。现在，中国中小型公司网站正步入一种尴尬境地：网站的功能已不可以适应信息互联年代进步的需要，而部分网站则存在功能过剩的问题。笔者向部分中小微型企业知道，其中某五金机电加工公司网络推广营销部张先生说，企业的规模不大，网站建设的目的非常简单，就是向外发布一下最新的商品信息，并提供联系方法，但网站建设时选择了直接购买服务器，目前需要专业职员维护，成本开支非常大。那样，针对类似以上一些中小微型企业出现的问题，大家该怎么样指导其进行网站制作并获得可喜成效呢：
At present many enterprises website has become a indispensable network marketing platform, the Internet application scale is growing. The number of small and medium-sized enterprises at present our country has reached more than 4200 households, accounting for 99.8% of the total enterprises in the whole country. And the use of Internet business development of small and medium-sized enterprises accounted for only 44.2% of the total, and much of the small and medium-sized enterprise website exists all kinds of application of drawbacks. At present, China's small and medium-sized enterprise web site is entering a kind of embarrassing position: the functionality of the site already can not adapt to the needs of the development of the Internet age, and there are some websites function of the excess problem. The author to small and medium enterprises understand, some hardware and processing company network Marketing Department Mr. Zhang said, the size of the company is not big, the purpose of the site is very simple, that is the latest to release a product information, and provide contact information, but multiple choice directly buy server, now need professional maintenance, expenses is very large. So, in view of the above some small and medium-sized enterprise similar to the problems, and how should we guide its web site construction and made gratifying effect? :1、明确打造网站的目的和用户需要
A clear, establish the goals of the web site and user needs定位你的网站，第一要明确定位UEO营销网站制作的需要风格，通常来讲，网站在需要风格上有理性需要和感性需要及综合型三种，任何推广性的网站都面临如此一个选择：你应该将需要和交流方案打造在一种由不容置疑的证据所支持的倡导上呢，还是应该打造一种被客户感觉好的情感需要呢?通常来讲，理性需要强调理论及逻辑性，以事实为基础，以介绍性文字为主;感性需要则强调直觉，以价值为基础，以形象塑造为主。
Positioning your web site, should make clear positioning UEO marketing type website construction requirements style, generally speaking, the website in requirements style rational requirement and perceptual requirements and comprehensive three, any marketing sex site are facing such a choice: you should will require and communication strategy based on a by the indubitable evidence to support the claim that the? Or should establish a were customers feel good emotional requirements? Generally speaking, rational requirement emphasize theory and logical, in fact as the foundation, the introductory words for the Lord; The perceptual requirements emphasize intuition and taking the value as the foundation, the image is given priority to.强调理性需要的网站以事实为依据，以商品或技术为核心，通过商品或技术，突出企业特征，进行营销推广活动，着力点在商品或技术的视觉冲击力和吸引力。这类的网站总是在对商品或技术方面不惜笔墨，以理性需要确立其推广地位，力求在客户心中打造一种技术领先的环境，从而产生对企业的信赖感。显然，这种站点在设计方面相对需要不高，但必须要在技术、网站排名优化、商品的宣传、展示与应用和对实质的具体用途等方面下力气渲染，并在风格上必须要维持一致，最好与企业的CI形象一致，以维持企业在买家网上、网下形象的连续形象，从而树立巩固的地位。
Emphasis on rational requirement website is based on the fact and product or technology as the core, the product or technology, outstanding enterprise characteristics of marketing activities, focus on product or technology visual impact and attractive. This type of website to the product or technology in often at ink in, with rational requirement establish its marketing position, and strive to build a kind of heart in the customer leading technology atmosphere, thus produce to the enterprise of credit. Obviously, this kind of site in the design of the relative demand is not high, but must be in technology, 网站优化 website optimization, the product promotion, and display and application and to the actual effect, specific energy rendering, and in style must be consistent, best of CI and enterprise image consistent, to keep the enterprise in the consumer online, offline image of the continuous image so as to set up the consolidation of the position.强调感性需要的网站多以树立公司形象为主，以服务为导向。这里的服务有两方面含义，一是本身企业提供的就是服务，如服务行业;二是企业的售前、售后服务。通过服务提高企业在顾客心中的地位，从而促进推广，这些型则必须要重视网站的风格设计和创意，以感性需要为主，着意渲染或打造一种特有些企业环境，着意体现一种网站或商品及服务的价值感，决不可以平铺直叙，更不可以只不过将传统的服务搬到网上来，我看现在绝大部分网站就是如此，大家提供什么什么服务，欢迎与大家联系，等等，试想，网络只不过一个虚拟的环境，你没给浏览者打造一种可信的环境，人家凭什么相信你的服务呢?日常企业的信誉在网上一样有效。你可能找不源于己真的具备实力的地方，不要紧，大家可以通过网站制作，回过头来审视一下我们的公司、企业，重新为企业塑造一个新的形象定位，并在未来的运营中下力气加大建设，从而在行业中独树一帜，力求在客户心中打造一种崭新的形象，并产生信赖感。请你仔细考虑考虑：网络上成百上千的同行业网站，客户为何购买或用你的商品或服务，而没选择角逐者的商品或服务?市场经济是角逐性的。你需要为大家选择你的品牌而不是别人的品牌创造理由。因此，一方面，要加大特殊环境的打造，在感性需要上下功夫，消除企业与客户在时间与空间上的距离，打造客户粘性，增加顾客价值，通过拓展、打造、维持并强化顾客关系使自己效益最大化 ;其次，好好设计你的网站，独特的设计可以打造一种独特的企业文化──网络企业文化，或许这与传统推广风格不符，不要紧，不要太过 于依靠传统推广!
Emphasizes the requirement to web site more perceptual setting up the enterprise image is mainly based on service oriented. The service here there are two meanings, one is itself to provide the service enterprise, such as service industry; 2 it is enterprise pre-sale and after-sale service. Through promoting enterprise customer service in the position of the heart, so as to promote the marketing, this type must be pay attention to the website's style design and creative, with perceptual request primarily, attempts to render or build a kind of special enterprise atmosphere, attempts to reflect a kind of website or product and service value feeling, never a dull or tile, not just more traditional service will move to the net to, I look at present the vast majority of sites is like this, we provide what what service, welcome to contact with us, and so on, just imagine, the Internet is just a virtual environment, you did not give your visitors to build a kind of credible atmosphere, the somebody else with what believe that your service? In the reality of the enterprise prestige as effective in online. You may not find out their real strength of the place, never mind, we can through the website construction, and turned to look at his own company, enterprise, again for enterprise to shape a new image positioning, and in the lower strength after operation to strengthen the construction, which in its industry, in an attempt to build a new customers in the heart of the image, and trust from. Please carefully consider: the Internet hundreds of industry web site, why the customer purchase or use your product or service, and have no choice competitors products or services? Market economy is competitive. You must choose your brand for people and not others brand creation reason. Therefore, on the one hand, to strengthen special atmosphere build, in perceptual requirements fluctuation kongfu, eliminate enterprise and customers in time and space distance, building customer loyalty, increase customer value, through the development, establish and maintain and strengthen the customer relationship make their own benefit maximization; On the other hand, a good design your site, unique design can build a kind of unique enterprise culture ─ ─ Internet enterprise culture, maybe this and the traditional marketing style not, it doesn't matter, not too dependent on traditional marketing in!综合种类也经常见到，就是将上面而二者结合起来，由于对于同一种商品，不一样的人可能基 于不一样的决定──有时商品本身的特质可以决定你是理性的还是感性的。因此，在网站的环境打造上就应该注意分辨：假如某一方面不可以充分说明商品或服务的特质，就要将二者结合起来，在不一样的部分分别进行理性和感性的需要，借以打动不相同种类型的客户，既以很多的事实突出企业的技术优势，又打造一种感性的环境，强调商品或服务给人带来的价值，通过二者的结合，一同打造企业独特的环境。
Comprehensive type also more common, is will above and combined them, because for the same kind of products, different people can base in different decision ─ ─ sometimes the product itself characteristics can be decided to you is rational or sensitive. Therefore, in the website of the atmosphere is attention to distinguish: if a hand cannot fully explain the characteristics of the product or service, will both up and in different parts of the reason and perceptual respectively the requirements, so as to appeal to different types of customers, both to large amount of outstanding enterprise technical advantage, and to build a kind of perceptual atmosphere, emphasize the product or service to bring value, through the combination of two, and work together to build enterprise unique atmosphere.通常来讲，以感性为主的网站多为生产种类的企业，而感性需要为主的网站多为服务种类的企业，当然这种分类办法并非绝对的，有时，作为生产型的企业，其网站可能是服务型的，也大概是综合型的，也大概一个网站在不同时期选择不相同种类型的网站，在需要风格上也就不同。但无论是什么种类，还是那句话，所有为推广服务，如此，网站才能发挥其真的的价值。
Generally speaking, to give priority to web site for more perceptual production types of enterprise, and perceptual request primarily website for more service type of enterprise, of course, this kind of classification is not absolute, sometimes, as a productive enterprise, the site may be of service, also be comprehensive, may also have a web site at different times choose different types of sites in requirements on the style is different also. But no matter what kind, or that sentence, all for marketing services, that way, you can play its real value.明确网站的需要风格将直接影响着后面数据筹备的侧重点，将网站定位成一类型型，那样，在网站数据的准备中就要在某方面下力气，怎么样对网站制作的数据进行筹备：
Clear the requirements of the web site will directly influence the style at back to the emphasis of the data, the website localization into one type of, so, in web site preparation of the data will be in some way in energy, how to the website of the data to prepare:2、应具备的建网资料
Second, the necessary arrangement material大家已经知道了网站的需要风格，下面你要知道的是打造网站所需要的数据：打造一个行之有效的推广性的网站决不可以做事马虎，草率行事，随意筹备点资料，找一些象征性的图片，一揽子塞给专业公司，过个不长期网站就OK了，这是绝对的错误!或许你得知同行企业已纷纷建网，并获得了肯定的效果;或许你是被互联网公司业务员再三的劝告，才筹备投资打造网站，提醒你注意，需要在刚开始就明确：你可以借助网站干什么?通过网站，你可以为访问者或客户提供什么，或者说给买家带来了什么利益?然后在问问自己可以从中获得什么利益?
We already know the requirements of the website style, then you want to understand is a web site must the data: establish an effective marketing sex site must not so so, hasty, literally to prepare some material, find some symbolic of the picture, the package slipped professional company, and have a long time not web site is OK, this is absolutely wrong! Perhaps you know peer enterprises have been set up, and have achieved some effective; Perhaps you are network company salesman repeated advice, to a web site for investment, remind you attention, must, at the outset, clear: you can use web site do??????? Through the website, you can for your visitors or customers with what, or what has brought to consumer interests? Then ask yourself can get what interests?这里，提醒你注意的一点是，文字数据最好找专人负责整理，最好是熟知市场推广并有肯定文字组织能力的人，他们可以站在企业、市场和买家的多角度考虑文字的组织方法。我的工作领会是企业在提供数据时常常是基 于企业宣传手册、彩页、各种报告、技术资料，我想说的是，这类数据总是技术性太强或一味地站在企业角度：我有多么悠久的历史、技术先进、荣誉称号，但缺少站在顾客角度考虑问题。当然，这类都是非常不错的资料，但建议你最好找专人整理一下。
Here, remind you noted that, text data had better look for person for sorting, had better be familiar with marketing and have certain ability of organization of the text, they can stand in the enterprise, the market and consumers consider the organization way from text. My work experience is the enterprise in providing data base in enterprise is often brochure, color pages, all kinds of report and technical data, I want to say is, these data technical too strong or standing in blindly enterprise Angle: how much I a long history, advanced technology, honorary titles, but the lack of standing in customer point of view. Of course, these are very good material, but suggest you had better look for the specialist tidy.本文发布于黑河网站制作公司http://www.sino-web.net/